As mobile data usage proliferates, carriers are faced with a key challenge: how to extract revenue from mobile data usage. Lack of visibility into what mobile users are doing with data, which applications are being consumed and how usage correlates with user demographics and location have made it impossible to build actionable user profiles. Mobile Intelligence Solutions (a merger between Ground Truth and Umber systems) provides the first, intelligent monitoring and analytics solution that works across applications, devices, networks and locations. It provides a clear, accurate and ongoing picture of mobile data usage.
As mobile data services become increasingly important, so does the need for visibility and analytics of this usage to enable carriers to better understand and monetize mobile data. Mobile Intelligence Solutions offers carriers ongoing intelligent monitoring and analytics via access to our patent-pending carrier-centric solutions: Data Monitor, Subscriber Analytics, and Application Measurement.
Data Monitor enables real-time visibility and analytics across web, video, applications, storefronts, and messaging through an intuitive web-based UI and highly scalable appliance-based solution.
Subscriber Analytics allows subscriber-level visibility on mobile data consumption, including subscriber attributes, segmentation, propensities, and scores.
Application Measurement provides carriers deep insights on app usage. Specifically, carriers get details on time their subscribers spend in apps, even when the app is offline or on wifi. This is done in exchange for providing aggregate level demographics to the app developer community.
Multiple stakeholders within carriers use these solutions for product development and marketing initiatives such as measuring usage, content partnerships, segmentation, and advertising.